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The Total Package: Packaging Design Tips


First impressions matter.

Packaging design is one of the most important factors in establishing a successful product. Whether you’re in the process of launching a new brand or refreshing a long-standing product, the perfect branding is crucial to grab consumers attention while they navigate a sea of products on the shelves. With an abundance of variety in the retail world, the impact of your packaging can make all the difference to effectively land your products in the hands of the consumers.

Here are some tips to make sure your packaging is as compelling as possible:

Never Underestimate the Power of Packaging

Packaging is a huge driver of profit, and can result in tremendous returns. Consider this: Coca-Cola’s “Share a Coke” campaign, where bottles were simply printed with names on the label, drove sales by 7% in Australia, and 2.5% in the United States.

And it's not just personalization that can create spikes in sales – dishwasher tablet brand Finish increased sales by 21% simply by switching to a more convenient plastic bag package over a stiff cardboard box.

Take into consideration the true qualities and benefits of your product and choose the appropriate packaging to stay in line with your business goals. If you pride yourself in offering all-natural, chemical free cosmetics, consider glass bottles and jars or more environmentally friendly packaging. Remember to put just as much thought into how your product presents to your target audience as you do in creating it.  Attention to detail is your strongest selling point. 

Less is More: Create User Friendly Packaging

You don't have to over complicate your packaging design in an attempt to be innovative. As a rule, make sure your packaging is convenient to open and the product remains accessible. The packaging and product should be designed to function as one cohesive object. There's no need to sacrifice ease for creativity - it is possible to achieve both.

Want More Impact? Simplify Your Design

Bigger doesn't always mean better. With the vast assortment of shapes, colors and sizes bombarding retail shelves, sleek packaging and simple design can stand out the most and provide a clear point of difference. Harmonious design concepts can deliver immediate brand recognition that will bring your merchandise to the forefront. Designer, Lindon Leader said it best, “I strive for two things in design: simplicity and clarity. Great design is born of those two things.”

QPSI is here to help you navigate through this process! We offer a variety of packaging solutions and over thirty years' experience to help you achieve your design goals.

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