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The Importance of Point-of-Purchase Displays in the Buying Decision

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In the world of product displays, appearances are paramount. If you want to successfully market merchandise and sell products at retail, it's crucial to showcase your products in a way that highlights their benefits front and center at the point of purchase (POP). You might have top-of-the-line products, but without an eye-catching display, they can easily get lost in the sea of options at any retail store.

To get potential customers' attention and better sell your products, find out more about what POP displays are, the kinds available and the reasons to use them.

What Are POP Displays?

Sometimes referred to as point-of-sale displays, POP displays are advertisements placed beside or near merchandise. They set potential buyers on a path to purchase by exposing them to attractive products. Generally, these displays prompt shoppers to buy the item and provide information about its benefits. 

You can often find POP displays standing alone with shelving or other storage devices attached to them to hold products. Companies might place them near advertised items and where customers are more likely to make a purchase decision. They differentiate themselves from other marketing devices made to draw new customers into a store by focusing on calling their attention to exclusive offers or particular products when a customer is already shopping. 

The Types of POP Displays

Since point-of-purchase marketing can be so helpful, you might be interested in learning more about your options. By understanding the varying kinds of POP displays, you can figure out which ones are best for your needs. For example, you may want a free-standing display near your checkout area to inspire last-minute purchases while a customer waits in line. 

To determine the correct POP displays for your needs, review some of the main types of point-of-sale displays.

  • Endcap displays: Companies place endcap displays at an aisle's end to give customers the chance to see an advertisement for a product and draw their attention to it. Sometimes, these endcap displays create easy access by hanging the product from the display or placing it on a shelf.
  • Banner stands: Typically larger than other POP displays, banner stands are a mobile, versatile kind of stand-alone sign. Despite their size, companies can easily position and move these POP displays around their store. Unlike most POP displays, banner stands don't hold the products they're advertising, serving instead as a type of signage. 
  • Free-standing displays: Free-standing displays are one of the most popular stand-alone displays, as they draw attention to a specific product and provide an organized system for storing merchandise. Manufacturers usually make these displays out of cardboard, with plenty of design and graphic customization options.
  • Dump bins: Dump bins are a type of stand-alone display featuring large bins designed to hold small packaged goods, such as toys, candy and gadgets. Since they can get disorganized as shoppers sort through the items, they differ from free-standing displays. They also use graphics and text to draw customers' eyes.

Why Are POP Displays Valuable?

Retailers love POP displays because they're a proven way to help sell products and optimize sales space. Your product displays are so important in grabbing the attention of shoppers. With a well-designed POP display, you can easily highlight your product’s most notable features and catch your customers' attention. As shoppers walk around a store, they can get lost in a fog of products. POP displays break through that confusion and guide buyers to a particular product. The information on the displays can convince them to buy.

POP displays can also help you build your company's brand when you outfit them with attractive, brand-friendly graphics and logos. Even if the display doesn't inspire someone to buy your product, they'll be more aware of your brand and more likely to purchase in the future. Additionally, an effective POP display helps companies receive premium placement for their products at the retail store level.

Because they capture attention, provide information about a product and increase your brand awareness, POP displays are crucial to raising your retail sales and making your product a household name.

Why Choose QPSI for Your Point-of-Purchase Marketing Needs?

Many companies advertise services for designing displays, but only a few can execute these correctly and on time. In the retail space, speed to market is a top priority. More time required to get your product to the retail stores translates to a higher chance of losing potential sales. Conversely, less time to get your products into stores increases your chances of making sales.

When your goal is to increase sales, it's critical to have a partner you can rely on to help you get products into the market and in front of customers as quickly as possible. But you also need a partner who understands your brand, its messaging and your audience. You can trust the experts at QPSI to perfect your in-store marketing.

At QPSI, we help you put your products and brands front and center. We understand the importance of on-time delivery and fulfilling the commitments you make to your company and your customers. For us, business is personal. Our team commits to getting your products where they need to be as soon as possible in a display that reflects your brand standards and provides cost savings. We can also deliver retail packaging solutions to support the POP display and reduce material costs.

QPSI strives to increase your designs' efficiency by identifying effective ways to assemble the displays and communicate your brand messaging. Instead of focusing solely on the display, we synergize the display and the product by evaluating how the products get loaded into the displays. This multifaceted approach allows us to integrate cost savings and efficiency directly into your packaging and displays.

Contact QPSI for Your POP Display Needs

Contact QPSI today to learn more about our POP display packaging capabilities and how we can help your brand win in the marketplace.

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