Pantone has announced 18-3838 Ultra Violet as the Pantone Color of the Year for 2018. Says Pantone, "A dramatically provocative and thoughtful purple shade, Pantone18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points toward the future."

According to Pantone, as packaging design becomes more sophisticated, Ultra Violet offers complexity and nuance that appeals to our desire for originality in all that we touch. Similarly, in graphic design, Ultra Violet resonates with this dynamic medium through its multidimensional feeling. Shades of Ultra Violet are increasingly used in packaging and graphic design by forward-looking brands in the consumer packaged goods, luxury, and beauty worlds as well as by personalities and artists seeking to stand out.

Learn more about this complex and contemplative color choice.